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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
C-Suite Survival Guide: The ONLY Two Effective Digital Marketing Habits You Need
Authored by Sue Lima | 11 July 2024
Discover the 2 effective digital marketing habits every CEO needs to master. Learn how to lead your team to success in the ever-changing online landscape.
The Impact of Words on Marketing
Authored by Christopher Carr | 18 June 2024
Word choice can influence marketing strategy, as the words one says impact the decision to purchase or consume a product or service.
Striking the Balance: Quality Content vs. Quantity in Modern Marketing
Authored by Christopher Carr | 04 June 2024
Discover the importance of quality content for SEO and marketing success. Find the balance between quality content vs quantity with Farotech's expertise.
The Robots Aren't Your Friends: 4 AI Content Marketing Mistakes
Authored by Christopher Carr | 30 April 2024
The content experts at Farotech discuss common AI content marketing mistakes and how to craft people-first content that prioritizes a human touch.
The Step-by-Step Guide to Switching Marketing Agencies
Authored by Christopher Carr | 21 February 2023
So you’ve made the decision to switch marketing agencies. Here’s a rundown of what you’ll need for a seamless changeover.
How to Select a Team Based Agency
Authored by Christopher Carr | 29 July 2022
CEO and founder of Farotech Chris Carr discusses how to select the right digital marketing agency and unpacks the Team-Based Approach that allows your organization to get more accomplished and to have clarity on what channels are most effective.
The BIGGEST marketing mistake most businesses make
Authored by Christopher Carr | 23 July 2022
CEO and founder of Farotech Chris Carr discusses the biggest marketing mistake that most businesses make while unpacking ways that you can avoid making this mistake and guarantee marketing success through testing.
Is Your SEO Agency Ripping You Off?
Authored by Christopher Carr | 15 March 2019
This blog talks about the top black hat tactics used by SEO scam agencies. Read this blog to learn how to identify and avoid these scams.
Tired of Old, Ineffective SEO Ideas for Physical Therapy Practices? Try This!
Authored by Christopher Carr | 30 July 2018
There is a new set of more successful SEO ideas for physical therapy offices. Farotech shares how this new approach makes more sense and provides results!
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