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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
Content as a Strategic Asset: Why CEOs and CMOs Need to Shift Perspectives
Authored by Kristen Moser | 14 May 2025
Forward-thinking and successful CEOs and CMOs understand that content isn’t just marketing fluff. It’s a powerful tool to tell your company’s story, showcase your expertise, and build loyal, long-term relationships with your customers.
Think Short-Form Video Isn’t for B2B? Think Again
Authored by Sue Lima | 07 May 2025
Short-form video is transforming B2B marketing, engaging decision-makers, and driving conversions. Learn how top brands are leveraging it for success.
Leading with Empathy: How to Foster a Culture of Mental Wellness
Authored by Carly Farmer | 05 May 2025
Discover how integrating empathy into business leadership can transform workplace culture, boost engagement, and drive sustainable success by prioritizing mental wellness and human connection.
How AI-Powered Customer Service is Ruining the Customer Experience
Authored by Roy Atadgy | 30 April 2025
As AI-powered customer service replaces human beings, how does the customer experience suffer? Learn more about the upsides and downsides of AI chatbots and assistants.
Why Marketing Specialization and QC Are Now Non-Negotiable
Authored by Amy Weir | 23 January 2025
Discover the benefits of marketing specialization and quality control. Learn how these strategies can improve efficiency, ROI, and client satisfaction.
The Ultimate LinkedIn Hack: Optimize, Engage, Dominate
Authored by Kelly Kelly | 20 January 2025
Learn top LinkedIn content optimization tips for CEOs & CMOs. Boost engagement with native tools, employee advocacy, and repurposed content strategies.
Stand Out From the Crowd: Embrace Playful Marketing
Authored by Christopher Carr | 03 January 2025
Why playful brands are winning engagement and how companies like Nutter Butter and Wendy's are using humor to boost engagement. Discover how to loosen up your strategy (responsibly!) and connect with your audience.
Why Value-Based Selling is the New ROI
Authored by Christopher Carr | 03 November 2024
As the focus on ROI shifts from tangible to intangible benefits, let Farotech explain in depth why value-based selling should be your focus.
Drive Sales and Marketing Alignment with Six Essential Metrics and KPIs
Authored by Christopher Carr | 25 August 2024
Discover the essential metrics and KPIs that align sales and marketing teams, driving growth and efficiency. Learn to optimize your strategy with Farotech.
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