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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
Why Sales Ignores Marketing Leads and How to Fix B2B Lead Generation
Authored by Robin Scirrotto | 30 December 2025
Discover why sales teams often ignore marketing leads and how sales and marketing alignment can transform B2B lead generation into revenue.
The Complete Guide to a Sales and Marketing Alignment Audit (with Template)
Authored by Christopher Carr | 13 June 2025
Start your sales and marketing alignment audit today. Download our free template and uncover gaps between your sales and marketing teams.
Drive Sales and Marketing Alignment with Six Essential Metrics and KPIs
Authored by Christopher Carr | 25 August 2024
Discover the essential metrics and KPIs that align sales and marketing teams, driving growth and efficiency. Learn to optimize your strategy with Farotech.
HIPAA Compliant Marketing Made Easy *cries in relief* (If You Have the Right Tools)
Authored by Lindsey Daku | 25 August 2024
HIPAA-compliant marketing is easier than you think with the right tools & strategies. Learn how to choose HIPAA-compliant marketing automation tools, CRMs & more to safeguard patient data & achieve better marketing outcomes.
Sales and Marketing Alignment: A Comprehensive Guide for Today's Marketing Leaders
Authored by Robin Scirrotto | 15 December 2023
Discover key strategies for effective sales and marketing alignment. Learn more about boosting revenue and team synergy in our helpful guide.
Leveraging HubSpot Analytics for Effective Marketing Strategies
Authored by Kelly Kelly | 04 August 2023
Discover the power of HubSpot analytics in measuring marketing campaigns. Track KPIs and gain valuable insights to make data-driven decisions.
Unlocking the Power of Empathy in Sales: Build Stronger Connections and Boost Your Results
Authored by Christopher Carr | 06 June 2023
Empathy in sales can help you build stronger connections with your customers and boost your sales results. Learn how with Farotech.
Maximizing Sales Potential: Top 5 Sales Essentials for Peak Performance
Authored by Todd Smith | 09 February 2023
As a sales professional, it’s important to constantly strive for improvement and maximize your sales potential.
Unpacking the Temperature Checking Sales Approach
Authored by Christopher Carr | 25 July 2022
CEO and founder of Farotech Chris Carr teaches and unpacks the Temperature Checking Sales Approach to show how to effectively convert potential sales targets into clients.
Watch Your Leads Go Up
Transform Your Digital Marketing & Save Time With These Ready-to-Use Resources