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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
What Should My Goals Be for an Inbound Marketing Plan?
Authored by Christopher Carr | 19 October 2022
Need help taking on your own inbound marketing plan? We discuss the various ways you can reach your digital marketing goals through the use of inbound marketing.
How to Select a Team Based Agency
Authored by Christopher Carr | 29 July 2022
CEO and founder of Farotech Chris Carr discusses how to select the right digital marketing agency and unpacks the Team-Based Approach that allows your organization to get more accomplished and to have clarity on what channels are most effective.
The #1 Reason your Marketing FAILS. And the simple things you can do about it
Authored by Christopher Carr | 24 July 2022
CEO and founder of Farotech Chris Carr unpacks our unique way of understanding your target audience and the buyer personas that are needed to get the right message to the right client at the right time.
The bulletproof formula for writing web content that converts
Authored by Christopher Carr | 23 July 2022
CEO and founder of Farotech Chris Carr unpacks the PPPO formula piece by piece, so that you can look at your own content and figure out if you should use this strategic approach.
How to use Advanced Digital Marketing Tactics to Dominate Your Industry
Authored by Christopher Carr | 23 July 2022
Farotech CEO Chris Carr interviews John Logar of Consulting Unleashed to talk about using advanced digital marketing tactics to dominate your industry.
The BIGGEST marketing mistake most businesses make
Authored by Christopher Carr | 23 July 2022
CEO and founder of Farotech Chris Carr discusses the biggest marketing mistake that most businesses make while unpacking ways that you can avoid making this mistake and guarantee marketing success through testing.
How Did An SEO Strategy Generate $10 Mil in Value For A Top Healthcare Client?
Authored by Christopher Carr | 06 June 2022
Farotech CEO Chris Carr provides some insights from his experience with Rothman Orthopaedics for ranking high with a stellar SEO strategy for 2022.
How To Evaluate Your Current Digital Marketing Agency
Authored by Christopher Carr | 06 June 2022
Is your current marketing agency up to snuff? Here are the most important questions you need to ask when evaluating an agency.
PPPO Approach: The bulletproof formula to writing web content that converts
Authored by Christopher Carr | 20 April 2022
Learn how to incorporate the PPPO formula into your content marketing strategy.
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Transform Your Digital Marketing & Save Time With These Ready-to-Use Resources