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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
Insights for Navigating Your Marketing Journey
Authored by Christopher Carr | 29 August 2024
Navigating a business’ marketing journey can be challenging, but Farotech will be there for you every step of the way.
The Top 5 Digital Marketing Metrics & Tools You Need to Know
Authored by Christopher Carr | 10 March 2023
Long-term value exists for your clients at all stages of the funnel. Farotech explains the math of consumer outreach and digital marketing metrics.
The Step-by-Step Guide to Switching Marketing Agencies
Authored by Christopher Carr | 21 February 2023
So you’ve made the decision to switch marketing agencies. Here’s a rundown of what you’ll need for a seamless changeover.
Why Do I Need Usability Conversion Analysis?
Authored by Christopher Carr | 07 October 2022
We take a deep dive into what usability conversion analysis is and how you can implement different analytic tools to help boost your performance for your digital marketing endeavors!
How to Select an SEO Agency
Authored by Christopher Carr | 24 August 2022
CEO and Founder of Farotech Chris Carr and VP of Partner Growth Todd Smith, discuss the importance of vetting your SEO Vendor to achieve the ROI your business is seeking.
Analytics Launch Pad: Our Metrics, Tools and Approach
Authored by Christopher Carr | 29 July 2022
Analytics has become an integral part of every company’s marketing strategy. Marketers now rely on data to make better decisions, develop new strategies, and improve their performance.
How to Select a Team Based Agency
Authored by Christopher Carr | 29 July 2022
CEO and founder of Farotech Chris Carr discusses how to select the right digital marketing agency and unpacks the Team-Based Approach that allows your organization to get more accomplished and to have clarity on what channels are most effective.
How To Evaluate Your Current Digital Marketing Agency
Authored by Christopher Carr | 06 June 2022
Is your current marketing agency up to snuff? Here are the most important questions you need to ask when evaluating an agency.
Watch Your Leads Go Up
Transform Your Digital Marketing & Save Time With These Ready-to-Use Resources