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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
AI: What Marketers Absolutely Need to Know
Authored by Christopher Carr | 22 June 2023
Larry Kim, a celebrated figure in the Marketing and SaaS landscape, developed a unique and potent marketing philosophy known as “Donkeys vs. Unicorns.”
If You Build It, They Won’t Come — The Inbound Marketing Techniques You Really Need
Authored by Christopher Carr | 25 February 2023
How do you build an inbound marketing system that drives qualified traffic that converts? Farotech discusses the top techniques you need to know.
What Should My Goals Be for an Inbound Marketing Plan?
Authored by Christopher Carr | 19 October 2022
Need help taking on your own inbound marketing plan? We discuss the various ways you can reach your digital marketing goals through the use of inbound marketing.
Why Do I Need Usability Conversion Analysis?
Authored by Christopher Carr | 07 October 2022
We take a deep dive into what usability conversion analysis is and how you can implement different analytic tools to help boost your performance for your digital marketing endeavors!
What is a CMS and why does it matter?
Authored by Christopher Carr | 16 September 2022
CMS is an acronym meaning Content Management System. CMS web development has become a key part of any business with lesser knowledge of coding
How to Select an SEO Agency
Authored by Christopher Carr | 24 August 2022
CEO and Founder of Farotech Chris Carr and VP of Partner Growth Todd Smith, discuss the importance of vetting your SEO Vendor to achieve the ROI your business is seeking.
Developing a Positioning Strategy Is Your Key to Success
Authored by Christopher Carr | 02 August 2022
Does your company have a positioning strategy? Whether you are starting from scratch in this area or could just use a few pointers, Farotech has answers.
Analytics Launch Pad: Our Metrics, Tools and Approach
Authored by Christopher Carr | 29 July 2022
Analytics has become an integral part of every company’s marketing strategy. Marketers now rely on data to make better decisions, develop new strategies, and improve their performance.
Unpacking the Temperature Checking Sales Approach
Authored by Christopher Carr | 25 July 2022
CEO and founder of Farotech Chris Carr teaches and unpacks the Temperature Checking Sales Approach to show how to effectively convert potential sales targets into clients.
Watch Your Leads Go Up
Transform Your Digital Marketing & Save Time With These Ready-to-Use Resources