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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
Enhance Your Manufacturing Marketing Strategy with These SEO Tips
Authored by Christopher Carr | 20 October 2025
Discover six powerful strategies to optimize your manufacturing SEO, increase website traffic, and gain a competitive edge in the industry.
C-Suite Survival Guide: The ONLY Two Effective Digital Marketing Habits You Need
Authored by Sue Lima | 11 July 2024
Discover the 2 effective digital marketing habits every CEO needs to master. Learn how to lead your team to success in the ever-changing online landscape.
How Does PPC Work? A Beginner's Guide to Pay Per Click (Video)
Authored by Christopher Carr | 20 June 2024
Learn how different types of PPC advertising work, when to use it, how much it costs, your ROI, and where it fits in your overall online marketing strategy.
The Impact of Words on Marketing
Authored by Christopher Carr | 18 June 2024
Word choice can influence marketing strategy, as the words one says impact the decision to purchase or consume a product or service.
Reimagining Customer Engagement with Custom GPTs
Authored by Christopher Carr | 29 May 2024
Uses, implications, and strategies for brands using custom GPTs are discussed
The Emergence and Applications of Programmatic Advertising
Authored by Christopher Carr | 05 May 2024
Farotech CEO Chris Carr discusses how programmatic advertising can be used as the technology develops.
AI in Marketing: Breakthrough or Just Another Bout of RAM?
Authored by Christopher Carr | 01 May 2024
Explore the critical balance between foundational marketing strategies and the exciting potentials of AI in marketing.
Revolutionizing Email Marketing with AI-Driven Outbound Strategies
Authored by Christopher Carr | 15 April 2024
Larry Kim discusses a strategy for using AI to overcome some of the problems of outbound email marketing.
The Coming AI Disruption: How Artificial Intelligence May Supplant Search Engines and Web Browsers
Authored by Christopher Carr | 02 April 2024
Follow Farotech CEO Chris Carr as he explores one of the most talked-about topics of 2024: Will AI replace search engines?!
Watch Your Leads Go Up
Transform Your Digital Marketing & Save Time With These Ready-to-Use Resources