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Insights From the
Marketing Trenches
Perspectives crafted by Farotech’s experts—spanning brand development, digital strategy,
and the systems that drive sustainable growth.
The New Frontier of Search: Why AI Demands a Shift from SEO to GEO
Authored by Robin Scirrotto | 22 March 2026
Discover how Generative Engine Optimization (GEO) is redefining SEO in the age of AI and how Farotech is helping brands lead the AI Search revolution.
Are You Prepared for AI-Driven Search? What GEO Means for Your SEO Strategy
Authored by Kelly Kelly | 18 December 2025
Discover how AI-driven search, Google SGE, and Generative AI SEO are reshaping keyword strategy, content planning, and local SEO. Learn how SEO and GEO work together.
How AI-Powered Customer Service is Ruining the Customer Experience
Authored by Roy Atadgy | 30 April 2025
As AI-powered customer service replaces human beings, how does the customer experience suffer? Learn more about the upsides and downsides of AI chatbots and assistants.
AI in Content Marketing
Authored by Christopher Carr | 20 August 2024
Artificial intelligence (AI) provides many benefits in content marketing.
Reimagining Customer Engagement with Custom GPTs
Authored by Christopher Carr | 29 May 2024
Uses, implications, and strategies for brands using custom GPTs are discussed
AI-Powered Strategies for Thought Leadership and Social Media Content
Authored by Christopher Carr | 22 May 2024
Andy Crestodina discusses a strategy for using AI to create social media content not picked up by competitors.
Adapting to the New SEO Era: Prioritizing Brand Building
Authored by Christopher Carr | 08 May 2024
SEO is no longer the priority of getting clicks. This blog explains what to prioritize instead.
AI in Marketing: Breakthrough or Just Another Bout of RAM?
Authored by Christopher Carr | 01 May 2024
Explore the critical balance between foundational marketing strategies and the exciting potentials of AI in marketing.
The Robots Aren't Your Friends: 4 AI Content Marketing Mistakes
Authored by Christopher Carr | 30 April 2024
The content experts at Farotech discuss common AI content marketing mistakes and how to craft people-first content that prioritizes a human touch.
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