Business recognition grows more and more competitive every day, so it’s more important than ever for your business to stand out amidst the noise. This requires a corporate identity that is uniquely attached to your business and attracts long-term, committed followers…but how exactly do you build a brand that can do that? There’s no shortage of opinions on the subject out there, but here’s a glimpse of how we help our business partners achieve it at Farotech:
In the mad dash to build a brand through good online business positioning, it’s easy to neglect your physical office environment and what it says about your company. Office branding is the process of shaping your physical space so that it inspires and reflects your company’s logo, image, and messaging–thereby instantly communicating your pride in your brand’s identity and vision.
This not only creates a unique, dynamic space to boost your staff’s morale and productivity, it also helps to boost your image with potential clients and customers. You can start as small as posting signage with your logo and a fresh coat of paint, or go big, performing a complete remodel…whatever it takes to promote synergy between your brand and your space.
Launching a New Website
Social media and digital marketing have come a long way in a very short time. As a result, your business website must be able to perform multiple roles with user-friendly sophistication, all with one goal in mind: conversion of casual/curious visitors into paying customers. Web design creates the first impression, but what good is a beautiful site if no one ever visits it, or if your visitors leave without a purchase?
Your web content and structure must be strategically enhanced with relevant keywords and SEO tags, responsive across multiple devices in order to ensure visibility and traffic. For optimal success, align yourself with a marketing partner that will studiously provide proactive content management, flawless customer interaction with instant access to your products and services, and site design that captures the heart of your brand without sacrificing ease of use for visitors. To build a brand successfully with your web presence, your website must be adaptable to a world of interfaces, generating high conversion and profitability.
Branding and Message Consistency
Consistency across both the tangible (logo, colors, physical space, etc.) and the intangible (messaging, vision, and mission) aspects of your business is essential in order to earn the trust of your customers and keep them coming back. Cohesive branding and content improve customer recall, as well as influencing buying behavior. When customers recognize your image and connect it with shared values, they are far more likely to purchase your products and/or services again and again.
Ensure that your brand identity is reflected accurately by using the same logo, tagline, colors, and voice in all of your marketing channels. Consistent branding across multiple touch points requires careful planning, so plan ahead. Develop key messages that reflect your company values and products/services as you build your brand. Determine which messages resonate most with your target audience, and utilize the most effective means of delivering them.
Put Farotech’s Brand-Building Expertise to Work for You!
Building a brand can be an overwhelming project, and nobody values a false start or failed launch. That’s why, for the past 10 years, Farotech has striven to create successful marketing partnerships with each of our clients. Our overall value and outstanding track-record make Farotech a high-value, low-risk solution for companies of any size, while our financial stability makes us a frontrunner in the SEO industry.
At Farotech, we believe you deserve a high-quality website, maintained and managed by a reliable developer, and we have the resources to provide it. Contact us at 888.611.2851 to schedule an interview with Mark Ivanowski and get your brand on the path to success today!