Everyday, billions of people use the Internet for searching and browsing millions of websites. How are you going to set yourself apart and draw people to yours site in the first place? Then, what’s your strategy for getting them back to your website after their first visit? Your answer to this question should be multi-faceted because there are many important aspects of an overall web marketing strategy. However, the most foundation of these is: quality web design. By designing your website around your users’ needs and preferences, you can give yourself the advantage over other sites that are not as well-designed or user friendly.
What Does Quality Web Design Look LIke?
Quality web design is all about making life easier for your users. Make your site simple and practical to use without excessive flare or complication and users will love your site. Here are a few simple tips on how to do this:
Provide Easy Navigation-
Users hate digging through sites, trying to find what they want. If you force them to do this with a complicated design and strangely linking pages, they will quickly become frustrated and give up. At that point, you have literally lost a potential customer – not because your product is bad or your customer service wasn’t up to par – simply because your website navigation was too difficult to use. To avoid this, make life simple for them. Focus on the most important and distinguishing parts of your business that you know people will want to see right away and put those pages on display as large, easy to access tabs at the top of every page on your site. As you then dive deeper into your site, make sure that users have a clear path to wherever they want to go and to get back to where they came from. There is no need to have a complicated or intricate organization, when you can simply use a standard system that users are familiar with – tab navigation across the top with drop down menus from main categories, if necessary.
Keep Your Site Simple-
Moving images and awesome videos may seem very cool to you and might seem to add to the web experience, but you should be very wary of excessive usage of visual content. For one thing, if you have flashing colors and moving images everywhere, that may get users’ attention, but it will take away from the true focus of your site. Visitors eyes will be drawn away from what is important and that could hurt your sales. Along with this, by adding all of this excess to your site, you inevitably slow it down and force your users to wait for it to load. Even from personal experience, there is not much that annoys me more than sites that take excessive amounts of time to load. Keep it simple and you will maintain people’s focus and interest. Use visual content only as a supplement when it is relevant.
The world wide web is used by a very diverse crowd these days – in fact, your website has a global audience on a daily basis. Not only are people of different languages and backgrounds visiting your site, but they are probably accessing it from many different browsers and platforms, each with their own quirks. You need to ensure that your website appears correctly on all browsers and all mobile platforms so that you do not alienate any one group of users. In addition, it is an added bonus if you can provide the option of having the text on your site translatable into different languages.
Quality web design is all about making life easy for as many of your users as you possibly can. Always keep your customers in mind at every step of the design process and you will quickly have a website that is a user-friendly tool that visitors will love and that will serve you well for years to come. If you would like professional assistance in designing your site with these goals in mind, Farotech can help. Our design team has decades of experience and can come up with an amazing and creative website that your potential clients will love and that clearly communicates your company’s branding and value.
Or, if you’re just not quite sure where to start in the process of marketing online, perhaps a FREE consultation would be most beneficial. For a limited time, we’re offering you a personalized, complimentary marketing assessment. Simply click on the link below to get started!