What if I were tell you that one of the best ways to bring in new clients would be writing an ebook? With the proliferation of the tablet over the past several years, reading from an electronic device has become a commonplace practice. People turn to e-readers for news, entertainment, literature, and business. In fact, writing an ebook has become one of the best ways for a business to show its experience and industry-specific knowledge. Unfortunately, you probably don’t have the next Dickens or Hemingway on your marketing team, so writing an ebook can seem like a difficult task.
1. Forget about Your Product Line
Nobody likes an infomercial. When writing an ebook, forget about the specific products that your company offers. Stick to more broad conversation-like writing about topics in your industry. For example, if your company makes airplanes, talk about why a certain type of metal is good for building a plane or how jet engines work. Don’t try to sell your specific type of wing or jet engine. Keep in mind that the goal of writing an ebook is to pique the reader’s interest in the subject matter so that you can have talking points with them on a sales call. Keep the writing casual but informative.
2. Consider Answering Client Questions
Chances are you have an inbox full of questions from leads and customers regarding your business. If you are looking for topics for chapters or entire ebooks, these questions can be a valuable asset. Taking the time to give detailed answers to common questions can help take the burden off of salespeople to answer them on a call. By having their questions answered, a lead becomes informed and begins to understand the need for professional products or services. Informed leads tend to become qualified leads who are more likely to become customers.
If you find yourself struggling to write for a broader audience, don’t be afraid to get out of your office for help. Talk to “laypeople” outside of your industry to see what would catch their interest. See what questions they have or look to their feedback. Remember that your ebook is going to inform the audience about your industry. You should try to make it relevant to as large an audience as possible.
Using these tips, writing an ebook can become even easier. Take comfort in the fact that you don’t have to write a russian novel. In reality, your ebook only needs to have enough content to inform the reader about your industry. By marketing to a larger audience through writing an ebook, the amount of leads and then customers should increase.