Effectiveness in website design can’t happen accidentally. Here, your local Philadelphia web company explains what’s important in web design.
Your website is the core of your marketing activities. If you look at all marketing activities you do—SEO, PPC, social media, email marketing, and the like—you will find that they are all bent on bringing people to your website. The purpose of the website is then to turn these people into customers. Or, in marketing terms: conversion!
The better your website is, the more visitors are turned into customers. Making your website better or making one to begin with will take time and money, but if you know where to put it, it will multiply your assets. Watch out.
There are people in the industry who will call themselves web designers, while they’re really just amateurs with a little programming knowledge. They can create a website for you with lots of information, photos, you name it. But is that what you really want? Is that what will turn your visitors into customers?
Your Local Philadelphia Web Company is Here for You
The answer is NO. What you have to do is find someone serious about web design. And that’s where Farotech comes in. We’re a Philadelphia web company that strives to achieve web design at the top of industry standards. To do this, we follow a 7-step process that guarantees the effectiveness of your website marketing. Here are the steps:
- Analysis
For this step we must begin information gathering, learning about your purposes and goals for building the website. We also have to learn about the target audience and your product so as to bring these together. In this step, we figure out how to market your product or service so that it is directed exactly to their needs.
- Planning
To have a successful website, you have to plan the process. This entails use of a sitemap, website structure, and the technologies that we will be using in the design phase.
- Design
In the design phase, we use wireframe models to ensure visual style and usability for the best possible user experience. Design is all about constructing a website so that it is easy to navigate and intuitive to the user.
- Content
You have to consider carefully the content that is appropriate for your website. Content types include copywriting (or marketing copy), photos, videos, and tools for search engine optimization. Focusing your website on keywords helps bring new customers to the website.
- Development
Now is when your Philadelphia web company develops the website, using HTML and CSS coding, responsive design, and databases. These are the technical aspects that require a careful hand and a close eye.
- Testing
To ensure the effectiveness of the website, we do technical testing. We want to find out whether it fulfills its purposes and assess browser compatibility.
- Deployment
Last, deployment requires ongoing maintenance and update. We monitor for common problems, such as bug fixes.
Website Design: Are you Convinced?
It’s a complicated process, which is why it’s important to bring in professionals who know what they are doing. Don’t leave the fate of your business to just anyone, who may only know a few aspects of these steps. Your business deserves more than that. Please reach out to your local Philadelphia web company for a consultation about your website needs: Farotech at 267.387.6620 or [email protected]. We are happy to assist in any way that we can.
