Marketing has drastically changed over the last two decades as new sources of media and advertisements have taken the world by storm. This being said, creating an effective marketing program is still relatively simple in terms of the basic fundamentals. When you learn to use the tools available to build an effective program and execute it correctly, it can produce dramatic results for your business! So let’s get to learning…
The 5 Steps to a Developing a Great Marketing Program:
1. Initial Planning
Before you can achieve anything through marketing, you have to know what it is you want to achieve. You need to know exactly what you are selling and to whom you are selling it. Beyond that, you must also know how you are going to grab their attention and how you will convert them into customers. If you do not know the answers to any of these important questions, it is time to get the team together for a serious brainstorming session before you move on any further.
2. Figuring out Where to Start
In today’s high tech world, there are dozens of mediums to get your messages across, but finding a good place to start is key. Whether this is through a website, radio broadcast or brochure, the foundational, starting medium will change based on your goals, your location, your clientele and other factors. Find what will best fit your purposes and allow you to maximize the response you receive. Just remember that no matter what medium you use, inserting a strong call to action is key to every marketing message.
3. Enabling Response-
After distributing your information through various mediums, you need to have easy and established channels through which interested potential customers can respond. For web-based mediums, an effective channel is a landing page which obtains the information of interested parties while also automatically adding said information to a list to be referenced by your sales team later. The same results can be achieved through call centers or kiosks, which allow you to collect the information you need to move forward with your sales goals. This is becoming ever easier in today’s technological world, as these systems of collecting responses become more automated and involve less repetitive work on your part. Take advantage of the technology available to you!
4. Utilizing Responses
Once you have your list of leads, you can begin targeting specific individuals based on where and how they entered your sales funnel. If you gathered the right information, not only names and email addresses but also interests and recent activity/interaction in regards to your product, you can begin to try to make the sale. This can be done through email, texts, calls or whatever you find useful, but the ultimate goal is to create a personal bond by showing an interest in them and explaining how your product or service can help fulfill a need that they have. Getting them to first voice and confirm the need is half the battle and this conversation takes time, so be patient and show genuine interest in your prospective clients.
5. Analyzing Results
Throughout this process, you should be analyzing your results continuously. How effectively is the starting medium you chose drawing people in and how efficiently are you able to convert your leads into customers? By analyzing various aspects of your marketing program, you can determine what does and does not work and then tweak what is not working to make the process more efficient.
Don’t make the basic process of developing an impact marketing program overly complicated. Essentially, it comes down to following a plan of action by getting your message seen by potentials, allowing them to easily respond, using those responses (leads) to obtain customers and then tweaking the process over and over until it is perfected.
If you’re interested in receiving support in establishing a comprehensive inbound marketing program, call Farotech today! We have all the necessary tools and software to get you set up with an impact marketing program ASAP. Call for a free assessment and ask us how we can help you hit the ground running and really revolutionize the future of your business.