How are you reaching patients? Are you still using the same strategies you have had since the practice opened? Is it time for a change? At Farotech, we want to help you make transformative changes to your marketing campaign and multiply your clients in 2018. With these seven successful marketing ideas for dental offices, you can make great strides in reaching more patients, increasing retention, and growing your practice.
1. Produce Quality Content.
If your practice has had an online presence for a while, you can probably remember the days when quantity rather than quality was the rule of thumb for content. Now, however, those days are definitively over. With Google’s continued algorithm changes, keyword stuffing and perfunctory blogging is off the table. Instead, you need to be creating engaging and informative content that will provide real value to your readers. Not sure where to get started? Contact Farotech for content marketing ideas for dental offices like yours.
2. Make & Promote Videos.
Not sure what content is going to connect with your potential patients? Video is one of your best bets for 2018. Whether it is a “meet the team” video introduction, or a testimonial video with one of your many happy patients, this marketing medium provides the vital human element which builds trust. As a bonus, your videos will also have a much farther reach than other types of content. Social video generates 1200% more shares than text and images combined.
3. Prioritize Mobile Friendliness.
As of 2016, 52% of smartphone users reported gathering health-related information on their phones, and this number makes no sign of slowing down. So, when your future patients are wondering where to turn for their next cleaning or help with a toothache, can you be confident that they are going to have a good experience? Fortunately, you don’t have to wonder. Google provides a free tool to test the mobile friendliness of your website. If you aren’t happy with the results, it may be time to schedule a meeting with your web developer. Don’t forget– having a mobile responsive site can also give you an important boost in search engine results as well!
4. Try Mobile Click-To-Call PPC.
Sometimes–especially for newer practices who are still building their online presence–a pay-per-click campaign can be a useful strategy. If you’re going to go this route, make sure you do so strategically. Most health-related searches are done on a smartphone, compared to either desktop or tablets. So why not run your ads where the highest traffic will be? You can create ads just for mobile with call-only campaigns through Google AdWords; add in the click-to-call CTA and local parameters, and you’ve created a direct line for those looking for great dental care in your area.
5. Focus on Local SEO.
Once you start seeing gains in traffic, it’s time to refine to make sure you’re getting the right traffic. Although it would be great to have patients come from all over the country, the reality is that dentistry is a localized service. So, your search engine optimization should be too. From claiming and perfecting your Google My Business profile to incorporating geo-modified keywords, there are a lot of great steps you can take to make sure that you are working towards visibility with the right audience, and getting the biggest return on your online marketing investment.
6. Manage Your Online Reputation.
The 2016 Bright Local Consumer Review Survey brought some incredible insights about the power of online reviews. Here are two of my favorites:
- 84% of people trust online reviews as much as a personal recommendation
- 90% of consumers read less than 10 reviews before forming an opinion about a business
These two pieces of information clearly illustrate the amazing opportunity and risk that dental practices like you have in the world of online reviews. When you encourage your patients to leave positive reviews online, you can see a huge impact on your traffic and conversion rates. If negative reviews go unanswered, though, it is to your detriment. So it’s time to ask yourself: are you encouraging satisfied patients to leave reviews? Are you responding to negative reviews? If not, it’s time to start.
7. Get Listed In The Right Places.
Rather than hoping potential patients will come to you, make sure you are listed in the places online where individuals are already searching for services like yours. Make sure your practice has industry specific citations in places like Health Grades and ZocDoc. (As a bonus, ZocDoc can set you up with online appointment scheduling, which makes a big difference for those potential patients who would rather have the root canal than pick up the phone to schedule it.)
Want More Marketing Ideas for Dental Offices Like Yours?
If these marketing ideas for dental offices have inspired you to begin transforming your practice’s marketing campaign, Farotech is here to help. Not only do we have the ideas and insight to point you in the right direction, but we have the technology make them a reality. For more information, contact us today.