How are you reaching patients? Are you still using the same strategies you have had since the practice opened? Is it time for a change? At Farotech, we want to help you make transformative changes to your marketing campaign and multiply your clients in the new year. With these seven successful marketing ideas for dental offices, you can make great strides in reaching more patients, building loyalty, and growing your practice.
- Think Local
You have probably already started thinking about optimizing your content to increase visibility in search engines. But have you focused on visibility for potential patients in your own neighborhood? By using geographical terms in conjunction with strategic keywords and phrases, you ensure that you target potential patients looking for a practice in your area.
- Show Your Stripes
Your patients have the highest standards when it comes to dentistry; make sure that you are appealing to their desire for the best! When you highlight your credentials, ratings, and agreements, you make it easy for comparative clients to have confidence in the high quality of your work.
- Manage–And Multiply–Reviews
In addition to looking for outstanding credentials and certifications, potential patients are also looking to see what patients have to say about your practice. This means two things for your office. First and foremost, you need to encourage all of your patients to be leaving reviews, ensuring that their good experiences are shared with others. Additionally, you need to manage the reviews that are out there. So, if someone does happen to leave a less than glowing review, someone from your office should respond promptly, showing the concern and patient-centered service of your practice.
- Optimize Your Site For All Devices
Your potential patients are using more than just computers to get the information about your practice. They are working on phones and tablets as well. So, whenever you put one of these marketing ideas for dental offices into practice on your website, you need to make sure it is optimized for all devices. Nothing deters a patient faster than a site that won’t load or function properly on the device in their hand.
- Use Personalized, Professional Pictures
It’s time to be done with boring stock photos. Your competition may even be using the same images, which makes it hard to stand out. However, professional, personalized pictures can add the engagement your potential patients need to stay on your site long enough to take the next step or make the call.
- Don’t Sell Services (Sell Results)
Not too many people get excited about cleanings or fillings, but almost everyone loves the idea of a bright, stunning smile or the ability to eat an apple without pain. Instead of focusing primarily on the services you provide, talk with patients to find out their hopes or goals for their smile. This opens the conversation to allow you to make the best correction and help clients achieve their dental goals.
- Reward Referrals
When patients refer friends to your practice, they are doing all the work for you! Shouldn’t you reward that? An incentive program for referrals can go a long way to encourage this habit. However, make sure that you check with your legal team; some state boards prohibit certain referral reward programs.
Want More Marketing Ideas for Dental Offices?
If these marketing ideas for dental offices have inspired you to begin transforming your practice’s marketing campaign, Farotech is here to help. Not only do we have the ideas and insight to point you in the right direction, but we have the technology make them a reality. For more information, contact us today.