Any lead generation service company should be able to show you, as their client, concrete results within 60 days of working with you. Their job is to create a solid lead infrastructure and then deliver by increasing your leads so that you have noticeable results! There are many strategies that lead gen companies will use to make this happen. Five of the most important ones are listed below.
Is your marketing company or lead generation service offering you these 5 things? If not…it might be time to find a new service provider.
1. Development of Premium Content
Most of the visitors to your website will come through search engines and therefore, the keywords and phrases that you choose are vital. Your marketing company should be assisting you with keyword research and advising you with content strategies for site pages, blogs and social media. In addition, they should be diving even deeper into content development by helping you create resources like whitepapers or ebooks that visitors to your site can utilize. If the content of these offers is enticing enough and actually delivers something useful to visitors, then it will be successful in creating opportunities to obtain more lead information from otherwise casual website visitors (because you can use your content as leverage – we will talk about this more in point #3).
Calls to action (CTAs) are the buttons that site visitors will click to get them onto a landing page. These buttons have to be cleverly developed and carefully placed. The buttons need to be catchy both visually an
d mentally which means great graphics and great wording are both essential here. Your lead generation service should know exactly how to create and use the most beneficial types of CTAs for your site and should also be able to advise your developers on where and when to place them on your pages.
3. Development of Landing Pages
After a site visitors click on a CTA, they will be directed to a landing page on your site where they will be offered access to a special resource or a free gift (this is where you use your excellent content – point #1 – as leverage to gain lead information). These pages should consist of several key components, including:
- a description of the offer
- an image showcasing the offer
- a simple form where the visitor can fill out some basic information like their name, email (vital for increasing leads) and industry
Not only will your marketing company help you design offers and then develop landing pages for them, but they will also assist you in building great “thank you pages” where new leads will land after completing the form on your lan
4. Promotion of Blogs
Any good lead generation service will not only set up or assist with establishing a blog for your website, but they will also be continually developing content for new blog posts as well as promoting the blog online to increase attention and traffic to it. Blog promotion can happen in a variety of ways including: promoting through social media, adding the blog URL to employee email signatures, and adding anchor text as links which will take readers from other associated site pages to relevant blogs.
5. Promotion Using Social Media
Sites like Facebook, Twitter, LinkedIn and Google+ are becoming more and more significant in the world of internet marketing. Customers of all ages are using these platforms to discuss and share information about everything, including products and businesses. So, as a business, you need to ensure that your brand is part of these conversations. Lead generation service companies will know exactly when and how to post links and content to your social media pages to get followers and friends onto your site and increase conversion rates. They should also be able to utilize social media tracking tools to determine which sites will be the most productive for your particular company to focus on. Generally, Facebook is very productive for B2C businesses, but often times Twitter or LinkedIn works best for B2B.
If you’d love to work with a company that provides these services and focuses on complete client satisfaction, you landed in a great spot. Here at Farotech, we’re experienced in this field and ready to put our experience to work for you. If you’d like to learn more about marketing strategies in general, feel free to take some DIY tips from our free ebook below!