What makes a company feel more secure in its future success than maintaining (and constantly growing) a long list of leads? Not much. Companies must literally estimate their growth potential in the business world on the number of quality leads they are able to regularly generate. This means that a large portion of your strategizing should be focused on lead generation. Today, we’d like to help you out by offering our 3 tips on how to accomplish your goals in this arena.
3 Great Ways to Generate Leads
Creating leads is all about getting into the heads of your target clientele. Of course, there are all sort of mechanics involved in the process of actually collecting, organizing and maintaining relationships with your leads. But for our purposes today, we’re going to be discussing a few of the psychological reasons why potential customers enter the sales cycle…and how you can take advantage of this common behavior.
1. Utilize the “Bandwagon Effect”- When people see others using a product, they instinctively want it for themselves, even if it is completely unnecessary. You can use this to your advantage by simply sharing how many people are currently using your product or service and by posting some positive testimonials. Nobody wants to be the odd man out and you can take advantage of that. In addition to posting strong testimonials, consider using a sense of urgency in your call to action language. Make people believe that they must act now if they don’t want to miss what you’re offering. And be sure to remind them that everyone else is already on board!
2. Follow the Trends – You need to make sure that your product/message remains in the minds of your clients, long after they’ve seen your ad or browsed your site. If your potential customers simply dismiss you as old news, you’re on the path toward lead list shrinkage. A great way to ensure your relevance is to simply hijack whatever ideas/events are currently popular in the world. If a particular event has rocked society or a video has gone viral, start your offer from that point and use it as a kick start to engage attention and promote retention. This will draw people towards your site, present your content as helpful and timely, and will quickly generate leads for your company.
3. Create Intriguing Titles- Before most searchers ever get to your website, most people will first see the title of your articles and pages on SERPs. Every time a searcher lays their fingers to the keyboard, they could literally see hundreds of links on their desired subject, so you must ensure that they are somehow drawn particularly to yours.You can accomplish this by ensuring that the titles of your pages are fun and interesting, while still portraying your site professionally and adequately. The short title and meta description that shows up on the SERP may be your only chance to snag a new lead. Make that first impression a great one!
With these little tricks, you can begin to really generate leads quickly for your business. If you would like more help and advice on lead generation techniques, simply contact Farotech. We would be glad to guide you through the process with our offer of an absolutely free marketing assessment!