The concept of working from home, file sharing and collaboration with co-workers from across seas seems complex and extremely difficult. The truth is, though, all this and more is possible in today’s world of high tech organizational tools. The average marketing company cannot (and should not try to) operate without three essential “cloud-based” tools for file sharing and communication. The management of ideas is key to ensuring that the job gets done not matter where you are, who you are or the kind of work you are doing!
Using these tools improves agency efficiency, effectiveness and productivity. By using these tools, and knowing how to use them seamlessly, you will launch your marketing company into a whirlwind of updates and progress on projects – saving you headaches and keeping everyone on the same page!
3 Tools Our Marketing Company Can’t Live Without: Google Drive, Dropbox & Basecamp
Dropbox is a cloud-based, file sharing hard drive. This tool will allow you to sync files, photos, videos and projects saved on your work computer to a mobile device, laptop or home computer. When changes occur to the file/document the new version or saved version automatically updates in Dropbox. You can share entire folders internally and externally with clients who need permission to view those files. The
dropbox tool could be our favorite as a marketing company. The cost is minimal and if you share Dropbox.com with someone or refer them to the program, Dropbox awards you with 1 GB of storage!
Google Drive is a new home for Google Documents (doc’s) – a place where you can share files, documents, presentations, spreadsheets forms or drawings. The real reason we use this tool is for real-time collaboration. For instance, you can have many individuals working on a spreadsheet at the same time. Organizing the documents in Google Drive is very easy and you can share/edit/allow and adjust the variation of viewing features for any document. 10 years ago this would be any marketing company’s dream, and now it is reality! NOTE: Google Drive documents can be found by filename or even by objects or images within the document! The only criteria: you need to have a Google account to access Google Drive.
Basecamp is a project management software, centralizing all communication on projects and meetings. As a marketing company, software that centralizes the thousands of emails bouncing back and forth every minute is always an asset! Basecamp gives you the opportunity to track and assign project “milestones,” due dates and even track progress on your cellular device. There’s even a helpful basecamp app. Use the calendar to keep track of content marketing milestones and give your clients access. Doing this will eliminate the confusion of communication before, during and after the project has been completed. NOTE: of the three tools I have mentioned, this is the most expensive, but still reasonable at $150/per month for unlimited projects with 100 users or more and 100GB of storage.