As the new year approaches, it seems as though everyone becomes a bit more introspective. We reflect on the year we’ve had so far, the good memories and bad. We evaluate past successes and think hopefully about all we would love to achieve in the future. While this often happens on an individual level, it is an important tradition in corporate spheres as well.
As a business, now is one of the best times to pause and think about where you’ve been and where you can continue to change and grow. For many small companies, hiring a marketing business holds the promise of significant growth and great progress. However, before you give the marketing team at Farotech a call, make sure you take the time to answer these three questions. Going into the conversation with this kind of preparation will help to optimize your marketing experience and put you on the fast track to transformative results.
What Are You About?
Okay, so this question may seem like it has an obvious answer. If you’re a small physical therapy practice, your business is about physical therapy. If you are a shoe company, you’re about making shoes. It’s a simple as that, right?
Wrong. When it comes to good marketing, knowing what your company is about means having a sense of corporate identity, a narrative that your target clients can identify with and enter into. Before you contact a marketing business, make sure that you have a clear picture of your company’s persona that you can share as you work together to build a marketing strategy.
Who is Your Target Audience?
The days of cold calling and flyers are over, and any marketing business will tell you that inbound marketing is the way to go. However, if this strategy is new to your business, make sure that you don’t forget this essential step of the process. Knowing your target audience can completely transform your approach to marketing, helping you develop a website and content that will connect with potential leads and effectively turn them into loyal clients.
What Are Your Resources?
The question of resources goes far beyond matters of budget. Evaluate your human capital! An effective online strategy typically involves the following roles: writer, designer, developer, social media manager, and a data analyst. As a small business, you probably don’t have all of these positions filled, but you probably aren’t starting from scratch, either. Do you have a creative writer on staff already? Count her as a great resource. Is someone in your office up to date and enthusiastic about social media? He goes on the list as well. As a small business, creatively thinking about your resources allows you really assess your needs and fill in the gaps when you hire a marketing business.
A Marketing Business You Can Trust
After your team has answered these three essential questions, it is time to contact a marketing business to get started on your best year yet. For over ten years, Farotech has been helping small businesses like yours to make the connections you need to grow and meet your marketing goals. For more information about how to get started, contact us today.