LinkedIn currently boasts that it hosts the biggest online professional network. With over 225 million members in over 200 countries, LinkedIn is the premier online community for professionals. But just like any other social media tool, it must be used appropriately and can be optimized for the greatest potential for success. If you are considering opening a new LinkedIn profile or you already have one, read on for some social media tips on how to use LinkedIn. In just a few quick steps, your LinkedIn profile can stand out among the rest.
Get Down to Business: 3 Social Media Tips for How to Use LinkedIn
1. Shape Your Profile
First, pay attention to the basics of shaping your profile. Make sure your display name includes both your first and last name to ensure that people can easily find your profile. Keep the display settings switched to “full name.” Second, decide on a catchy professional headline. This highlights your current position but can also serve as an attention getter. Come up with a description for your current job title that is accurate, but creative. Third, always add a picture. Only use a photo that shows you in business attire and looking your best. It helps if the picture is good quality with decent lighting. Fourth, list correct contact information so people can get in touch with you. Update your profile if any contact information has changed or is outdated.
2. Customize Your Profile
If you have accomplished the basics but are still wondering how to use LinkedIn to its fullest potential, consider customizing your profile. Start with personally customizing your URL with your name. You can create your own LinkedIn URL with your name which will make it more likely to pop up in search engine results. It’s also easier to remember and looks more professional when sharing the link with others. You can also customize your profile to be SEO friendly. As you write the content fo
r your profile, keep in mind relevant keywords and use them as often as you can in a natural way. Use keywords in your headline, job title, and your skills section. These three areas rank the highest. For more information about how to strategically include keywords in your personal LinkedIn profile, check out this short, helpful video.
3. Highlight Yourself
You’ll want to separate yourself from the rest of the pack, so don’t be too shy on your LinkedIn profile. Highlight yourself in different ways. Solicit endorsements from LinkedIn members who you have a personal or professional relationship with. These will instantly enhance your LinkedIn profile. They add credibility and substance to your profile. You can also respond in kind and endorse them. Request recommendations, which are like mini-testimonials, from past or present coworkers. Showcase your achievements by adding different sections to your profile. This can include projects, honors, publications, certifications, and even volunteering. This provides a more well-rounded view of who you are as an individual. You can also highlight areas of expertise. If you have developed a specific skill, tell people about it. In this case, it’s okay to brag about yourself. If you learn how to use LinkedIn to promote yourself, you will have learned the purpose of the site. It exists to allow professionals to communicate with one another and share opportunities.
Now that you have learned how to use LinkedIn and optimize its potential, go update and supplement your profile. If you are new to LinkedIn, prepare to join the LinkedIn community, receive recognition from your professional peers, and hopefully gain a new career opportunity or two! Have fun!