3 Simple Steps to Creating Your Company Facebook
Creating a company Facebook is not just a good idea now; it’s a necessity! Finding you on Facebook has become the go-to for many people who increasingly look to their friends’ suggestions for what businesses to use. A company Facebook page can be developed for not too much effort, though it helps to have an expert in marketing to assist you along the way. Here are a few of Farotech’s suggestions for how to begin your journey to make a splash in the Facebook world.
Fill Out Your Company Facebook’s Basic Information.
When you create a page, Facebook will automatically walk you through the basic sections such as your address and phone number (if you choose to provide these), e-mail, and about page. Your “about” page should include 3-4 sentences that describe your company concisely. This will appear on your main page. You also have the ability to select a domain name for your company.
Your profile picture will be the main icon coming up when people see what you post. It’s therefore helpful to choose something that represents your company either as a symbol or picture. The recommended size for your profile picture is 180×180 pixels. Your cover page image can be bigger. Together these images set the tone of your page for visitors.
Understand Admin Features.
For administration, you will need to understand the “Settings” option. When you click that, a vertical navigation bar should appear on the left side. The three core components on that bar include page info, notifications, and page roles.
- Page info is where you put details about your business, and will unfold with as many classifications as you include.
- Notifications allows you to customize your preferences for receiving notifications. You should set preferences so that you are notified on a frequency schedule that is appropriate for your social media marketing priorities.
- Page roles refers to whom is the main manager of the page, and there can be several people who are granted access to use your site. You may be the media marketer, but perhaps there is an HR person who needs to respond to certain questions, or a technical support person who answers questions of that nature.
Above all, be true to who your company is and who you want to be. It takes practice to get in the hang of using Facebook effectively to reach your appropriate audiences. Keep on your marketing schedule and stay in tune with your company agenda, and you will find yourself meeting your goals.