When you began your journey in the field of physical therapy, marketing ideas were probably far from your mind. However, with experience, you have come to realize that one of the best ways to help people toward their recovery is to assist them in finding the services they need. A solid marketing campaign can help make the connections they need to physical therapy practices like yours. So, whether you are just starting out a new practice or looking to revamp your existing campaign, check out these new physical therapy marketing ideas from Farotech.
1. Research the Competition
…After all, you can be sure that your potential clients are doing the same! With the web at their fingertips, patients are doing more research than ever when it comes to choosing a physical therapy office. They are comparing services, specializations, and other aspects. Make sure that you know what patients are searching for and which practices are showing up as results. Then, you can work towards optimizing the information on your site and the way it shows up in search engines.
One important facet of physical therapy practices that is difficult to convey through a website or advertisement is the friendly and caring nature of your doctors and staff. Instead of depending solely on reviews and reports, although these are important as well, consider going out and leaving an impression in the community. Does your practice sponsor a local sports team? You should have a representative on hands at the game. Do you participate in community races or festivals? Making personal connections at events like these can be invaluable to your practice.
3. Revamp Your Online Presence
Finally, take a long look at your own online presence. Does your website accurately and consistently portray your practice’s brand and personality? Is your social media activity, such as blogs or a Facebook account, updated regularly with helpful information? Is your website easy to navigate? All of these questions demand serious consideration if you are going to maintain an effective online presence for your physical practice.
Want More Physical Therapy Marketing Ideas?
An important thing to remember when trying any of these strategies is that you are not alone! At Farotech, we are excited to help you maximize the benefits from your current marketing strategy and also offer more physical therapy marketing ideas for the future. For over 10 years, we have been helping practices like yours make the connections they need, and we cannot wait to work with you as well! Contact us today to get started.