Successful inbound marketing tips for orthopedics practices are based on the knowledge that 95% of people visiting a website are in research mode. The 5% of people ready to commit their business to your practice are important to reach, but when the 95% is untouched, your office will unknowingly be losing a majority of its potential patients. And that is the danger you face when you don’t implement an inbound marketing approach for your web marketing.
Farotech can help you reach every visitor on your site using a variety of inbound marketing processes and the latest technology. Below, we share just three of our inbound marketing tips for orthopedics clients. Combine these to produce a winning strategy for your practice!
1. Usability Conversion Analysis
Any visitor to your practice’s website will quickly develop an overall impression of your practice based on only a few clicks. Knowing where users are clicking, scrolling and searching is a great way to better optimize your site’s user experience. Once this knowledge is gained you can make crucial decisions about big things like the look and feel of your site and small things like where calls to action should be placed, etc.
This knowledge is available using specially designed software for site analysis. Farotech uses the best in the business and provides quality advice and implements changes based on the results. Heat mapping, scroll mapping and confetti technology are crucial first steps in your journey for successful inbound marketing.
Our second inbound marketing tip for orthopedics offices has to do with backlinking. Backlinking refers to the process of requesting other sites to include links back to your site on their pages. These sites will normally belong to industry related businesses, but backlinks can also come in a variety of forms. You can request proper credit be given to your practice from anyone who mentions it online. Farotech works to create solid networks of backlinks to your site that not only broaden your influence, but also set you up as an authority in your field.
3. Marketing Automation Emails
Lead nurturing programs are key components to successful inbound marketing campaigns. Marketing automation emails are just one small portion of lead nurturing but are extremely important. Our advice when it comes to marketing automation emails is to always be sure you are only marketing to the right groups of people at the right times. No one likes to have an overflowing inbox of offers and correspondence with their orthopedic service provider. But carefully selected mailings to specific, target segments will be happily received and will prove to have great results.
Who We Are
Farotech is a web development and inbound marketing company that has been serving clients across the U.S. since 2001. Our clients range in size and type, but our goal is always to help our clients achieve their goals. We work to provide custom solutions and increase their web presence using best practices. For more information, contact us today.