No matter what field of business you are in, your company relies on your ability to consistently bring in qualified, warm leads. The best leads are going to be the ones who are ready to buy from you almost immediately and there are a few specific ways that have proven especially effective in leading these prospects through the sales cycle quickly.
How to Draw the Best Leads for Your Business
1. Put a Long-Term Lead Generating Mechanism to Work for You:
Search engines love sites that continually post content, and so that is precisely what you should do. By consistently posting new content on your site, you can develop a long-term plan to raise your rankings on SERPs and therefore draw more people to your site through heightened visibility and organic SEO. However, your commitment to regular content publishing also serves another function. It shows your prospects the reliability of your company and builds a bond of trust as they begin to perceive you as an authoritative source and an industry leader who offers helpful valuable information.
2. Offer Your Potential Customers Something Unique and Valuable:
These days, free stuff is handed out all the time. So simply having free offers on your site isn’t enough. What you need to do is differentiate your offers from your competitors. Consider building a useful tool or resource that leads can use over and over – this provides them with genuine value AND reminds them of your company each time they use the tool. In addition, try to focus on building offers that are scarce and exclusive. When you create a feeling of urgency around getting your offer, you will notice that the laws of supply and demand kick in and that the best leads will come flocking, ready to buy.
3. Turn Your Email Signature Into a Lead Generator:
Your simple email signature is a tool that, despite being remarkably powerful, is often overlooked. Many leads will want to deal with you through email and you should use this common form of communication as an opportunity to guide them to where you want them to be. This helps increase your approachability, while also giving you an opportunity to mention a new service or offer that you have started. Your email signature can become a versatile tool that will convert average prospects into some of the best leads you will ever have. All you need to do is take advantage of it.
Prospects are the lifeblood of a business and you want to focus your time and energy on the best leads. These tips may take some time to set up and use, but in the end, they will be well worth the effort. (Well, let’s be honest…adding a link to your blog or including a CTA in your email signature takes all of 2 minutes, so you should at least go set up #3 RIGHT NOW!)