3 Blogging Techniques to Get Your Business off the Ground
Getting your business off the ground is a task requiring multiple approaches, one of these being the tried and true strategy of inbound marketing. Inbound marketing refers to marketing that brings customers to you by creating innovative content, as opposed to marketing on the radio, television, cold-calling, etc. which go to the customer with the marketing message. Blogging is a way to generate greater traffic flow to your website, but to do this well you need the blogging techniques that will set you apart in the web world.
Consider the following blogging techniques to guide your marketing efforts:
Use Keywords Intentionally.
Many bloggers center their content on particular keywords so that the article will come up when the anticipated words are entered into search engines. For many businesses, it can be a challenge at first to structure your blog such that the relevant keywords appear frequently enough that they come up in a search, but without sounding unnatural or contrived in the article.
However brilliant your post is, it doesn’t matter if people aren’t finding and reading it. Blogs should use the necessary keywords (in their original form and not separated by other words) at least 3 times. Did you know that 70% of people input long tail keywords? Consider using different combinations of keywords, short and long, and don’t be afraid to use the same ones several times for different blogs.
The difference between quality and quantity is an important one. Many bloggers, in their eagerness to produce content, write a sizeable chunk without really considering who is going to read it or what is in the content that will truly benefit the reader. The advice here is simple: Write what you would want to read and be interested to learn from. Insert facts, statistics, and true stories to make your blog shine. And always go the extra mile to ensure that your information is accurate. This practice reflects well on your business and the quality of work you hope to offer the (potential) customer.
Promotional Vs. Information Content
The question that can come up for bloggers is whether your content should be focused primarily on the business, or the information you’re offering. It’s better to make at least 85% of your content about the subject, rather than advertorial, because this is what people are looking for. They want to learn something new! So do put in quotes, research, and other content as suggested above because you want your reader to walk away with something they can use.
They will be grateful to you for providing them this info service, which means they might be more open to learning more about your business and the services you offer. So don’t hesitate to give a brief description, perhaps a few key points about what makes you distinctive, and your contact information.
Farotech Can Help
If you are looking for more blogging techniques and tips to increase awareness of your business, need blogging writers to develop quality marketing material, or are curious about the variety of marketing services available to you, please contact Farotech. We are an SEO company based in Philadelphia working to increase the visibility of mainly small local businesses in many sectors. Our phone is 267-387-6620 and you can view our website at www.farotech.com.