Know the digital marketing trends 2016 will be bringing, and watch your business grow!
Super Bowl 50 is coming up, and you may find yourself in one of two camps: those who can’t wait for the next play, or those who live for the commercials (and condolences to those who can’t decide which they prefer, and end up glued to their seat without a snack break!).
It’s a fact that on Super Bowl Sunday, while there is certainly a competition to be the best team in football, there is also a competition between advertisers to be the most talked about commercial of the year. And for advertisers, the Super Bowl is no laughing matter. With over 100 million individuals tuning in for the biggest game of the year, Super Bowl Sunday ends up being a showcase for the greatest digital marketing trends 2016 has to offer.
Is is not just important for advertisers to know how many are watching the Superbowl, but who is watching. And it is the prevalence of millennials tuning in for the Super Bowl that makes advertising with social media so vital.
Millennials have proven to be a conundrum for advertisers. This generation is characterized by their mistrust of the mainstream and disgust with inauthenticity, making it vital for advertisements to give a deeper reason for why their product or services are important. It is no longer a test of what is coolest or what everyone else is doing; it is about creating long-lasting connections. And this is where social media comes in.
This year, SunTrust Bank is introducing a campaign called “onUp” which is centered on helping individuals bypass financial stress by taking control of their financial futures. Their ad “Hold Your Breath” will be shown during Super Bowl 50, and is about not missing important moments due to financial stress. After the ad there will be a prompt to visit the SunTrust website to take a Mental Wealth Quiz, as well as participate in interactive social media.
This campaign is encapsulating the digital marketing trends 2016 will witness this year. It is no longer enough to have a witty slogan and numerous ads; it is proving to be far more important to facilitate a social connection between viewers (like with interactive social media) and connect a product with a real issue facing the millennial generation (such as looming financial instability).
Digital Marketing Trends 2016:
What Your Business Needs to Know to Grow
- Know Your Audience. Know who will see your ad, who will need what you are offering, and what these individuals care about. Make your business not just about your product, but about your customer.
- Make a Connection. Instead of spending money on tons of subpar ads, put a lot of work into a few excellent ads that connect with the real people to whom you are advertising.
- Use Social Media. Connections to Facebook, Twitter, Instagram, etc. will keep the conversation going, and is one of the most effective ways to advertise to the elusive millennials.
These are the digital marketing trends 2016 will be following. Will you be following them, too? If your business needs a hand in creating real connections with your audience, try giving Farotech a shot. We will work with you to create effective marketing and make your business stand out from the posers. Contact us today!
Digital Marketing Trends 2016 | 2016 Digital Marketing Trends
