Physical therapy offices can greatly benefit from implementing successful SEO practices, but much of the time may not know how to go about this process. Developing a successful SEO strategy can feel like a baffling undertaking considering how often guidelines and rules about it are changing.
Even so, SEO for physical therapists doesn’t have to be difficult and it certainly should not be overlooked. If your physical therapy practice could use some pointers about how to begin this process, read on for some initial and important tips to consider.
5 Tips on SEO for Physical Therapists
1. Avoid the Numbers Game
In today’s world of SEO, quality is valued much more than sheer quantity. Google has specific rules concerning certain approaches that deal with mass posting, cheap links or spamming techniques. Rather than focusing on numbers, separate your plan for SEO for physical therapist by keeping it focused on quality advertising – you want to stick with white hat strategies and produce helpful content that people will respond positively to.
2. Create an Awesome Website
Having a website that people find engaging is vital to good SEO for physical therapists. Your website needs to be dynamic, attention-grabbing, clear and easy to navigate. If potential clients don’t like what they see, they will not only leave the site quickly, but they also won’t share or link it. Remember that a quick glance at your website is usually the first impression a potential client gets of your business. Make it count!
3. Don’t Over Analyze your Website’s SEO
Your website does impact your SEO, so it is important to optimize and maintain the general health of your site. This would include things like load-speed, titles and structure. However, SEO for physical therapists goes beyond your practice’s website so while it is important to make sure your site is running efficiently and effectively, don’t allow that point of focus to take away from other ways of implementing off-page SEO techniques.
4. Review Reports
The SEO team for your physical therapy practice should be dedicated to seeing the monthly SEO reports for your practice improving. Accountability in this area is crucial; this is not something you want to let slide through the cracks and go unnoticed. SEO for physical therapists is a key component of any practice’s success in marketing and its progress and improvement should be the concern of everyone involved. If you don’t feel that your practice has the time or personnel to properly oversee a successful SEO campaign, talk to Farotech about implementing our marketing services to supplement your business’ efforts. We have an SEO plan that will fit your needs and your budget!
5. Include Others
Sometimes allowing space for a community to be created can be the best SEO practice of all. By allowing people who have something in common (in this case, physical therapy patients who have visited your particular practice) to begin to add content to your site, you create new ways for clients to experience your site while also helping your SEO efforts. One example of this may be creating space for reviews on your website.
Using these five basic tips as a springboard, you can set up a great SEO for physical therapists strategy. Implementing these techniques will enhance your practice’s likelihood of success and each of these is a doable step towards a greater ROI for your practice.
For more information about our custom SEO plans, call Farotech today and ask to speak to an SEO specialists about how our company can partner with yours to boost your business to the next level.